As part of my role, I often designed and executed branded flyers for the K-LOVE and Air1 Promotions teams. For this project, they each needed to advertise their partnership services to churches and non-profits. I visually differentiated the flyers, despite similar content, by selecting imagery tailored to each station’s demographic: warm and community-focused for K-LOVE (traditional, family-oriented) and dynamic and modern for Air1 (contemporary, younger audience).

I also engineered the templates for easy editing of critical contact information, enabling the teams to customize flyers for various campaigns without extensive design support. This ensured the flyers were both aesthetically appealing and highly functional.