I took an Intermediate Motion Graphics class while in college and one project focused on kinetic type. For the Bank of Stockton project, we were provided the logo and real commercial audio and then were given free reign to animate.

Instead of showing every single word said, I picked out keywords and then moved or animated them based on what or how it was being said. I chose to use a bold typeface so it would be easy to read.

Overall, I had a lot of fun creating this fun little kinetic type project.