Design Tools: Adobe Photoshop, Adobe InDesign
K-LOVE and Air1 radio stations requested updated information sheets to share with record labels when they showed interest in marketing new music. As usual, the majority of the information was the same so the creative director requested I use the same layout but adjust to match each individual brand.
To align with K-LOVE's brand, I chose a photo of a serene woman, aged 40-50, contently listening to music in a light-filled living room setting. This image effectively highlights the vivid colors and emphasizes their target demographic of women aged 30-60 who would engage with the record label’s music. The tranquil atmosphere perfectly complements K-LOVE's focus on uplifting, inspirational, faith-affirming content, aligning with their preference for bright, open imagery and a calming color palette.
Next, to align with Air1's target demographic of women aged 20-40, and their characteristic use of darker imagery and color palettes, I selected a photo of a younger woman enjoying music, set against a dark background. The content itself is presented on a white background to provide balance, and Air1's distinctive geometric pattern is incorporated beneath the text for added depth. The brand's official pink is also utilized to further offset the darker elements.
I then enabled full editability for package prices and contact information to allow team members to customize details for each client, ensuring presentations are current, relevant, and personalized, which improves responsiveness and closing rates.