K-LOVE and Air1 radio stations requested updated information sheets to share with record labels when they showed interest in marketing new music. As usual, the majority of the information was the same so the creative director requested I use the same layout but adjust to match each individual brand.
K-LOVE's brand leans towards brighter, open imagery with a relaxing color pallet so, targeting women ages 30-60, I chose a photo of a woman 40-50 years of age happily listening to music in front of a lighter living room background. This photo worked well because it not only allows the colors to stand out but also puts emphasis on who would be listening to the record label's music.
Air1's brand targets women aged 20-40 years and generally uses darker photos and color pallets. To stay within that general look, I chose a photo of a younger woman, also happily listening to music, but with a darker background and to balance things out, I kept the information on white, utilizing Air1's signature geometric pattern below the content to give it more dimension. The darkness is also balanced out with the use of Air1's official pink.
Before passing these along to the team, I made the package prices and contact information editable so they may customize it as needed.