Design Tools: Adobe Photoshop
I was responsible for creating promotional images for new music videos featured on Air1’s website and social media. My process involved sourcing screenshots from provided videos or YouTube links, editing them, and then incorporating the video’s title and artist/band name. These images were then adapted to various sizes, accommodating the varying video quality from professionally produced content to low-quality livestreams.
From my selection of saved screenshots, I would choose at least three to integrate with typography, carefully placing the text within the available space. To avoid overusing branded gradients, the design team often positioned them behind text. I also rotated through a variety of "handwritten" fonts, selecting them based on the overall aesthetic of each image.
I occasionally took wide screenshots, which then required me to adjust my designs to accommodate the necessary image dimensions.
"Ways" by Sean Curran —
I enjoyed designing this image because it stands out from our team's other designs while still fitting in seamlessly. To incorporate Air1's branding, I used their signature pink and purple gradient, inspired by the colorful tape in the background, and selected Air1-approved typefaces. The result is a beautifully simple and bright graphic that clearly reflects the Air1 brand, yet differs from our usual designs.
"Voice of God" by Dante Bowe —
For this video featuring three distinct artists, my design challenge was to visually represent each of them within the image. While a grid layout showcasing close-ups of their faces was an option, I ultimately preferred the impactful image of all three together on stage. To evoke the elegance of the "voice of God," I selected a beautiful, handwritten typeface for the song title, contrasting it with Air1's primary typeface for the artist names. Further integrating the design with Air1's brand identity, I utilized their signature pink to purple gradient as the background.
I occasionally received lyric videos, which limited my design options and required me to be more inventive.
"Echo Holy" by Red Rocks Worship —
For this video, I extracted a specific angle of the gray, stone wings and integrated it with the Air1 brand by applying an Air1 gradient overlay and using an approved typeface. This created a harmonized visual that bridges the video's aesthetic with Air1's branding.
"Good God Almighty" by Crowder —
To align this design with the station's brand, I used the static song art from the video and placed it onto a professional photo of the artist, David Crowder. Air1's signature wavy lines were then added to both sides, transforming the image into a dynamic, branded visual and integrating the video into the station's aesthetic.
"Keep On Coming Through" by Jonathan Traylor —
This video simply featured a static image and text so to match it, I used a grunge background, yellow border, and a similar font. I then added a photo of Jonathan and an Air1 gradient overlay. The result effectively blends the Air1 brand with the song's video.


