Air1 is regularly advertising new music videos on their website and social media and I was tasked with creating images for many of them. I was provided with a YouTube link to one or more videos and I would be required to grab my own screenshots before applying minor editing and designing the title and artist/band name onto it before adjusting them to a number of different sizes. Video quality varied so I designed for fully produced music videos and down to even low quality livestreams.
After saving several screenshots, I would pick a minimum of three to work with and then design the type into the available space. The design team takes care not to overuse the branded gradients so we often used them behind text. I also had access to several "handwritten" fonts and often cycled through them, choosing them based on the overall feel of each image.
I occasionally grabbed wide screenshots and had to design around it to fit the needed image sizes.
"Ways" by Sean Curran
This image was fun to design because it looks different from the other images our team designed but it still fit in well amongst them. Playing off the colorful tape in the background of the image, I pulled in Air1's pink and purple gradient to make it a feel a bit more branded and then used Air1 approved typefaces. Overall, it looks like an Air1 branded image but is beautifully simple and brighter than a usual Air1 graphic.
"Voice of God" by Dante Bowe
This video featured three separate artists so I needed to find a way to show them on the image. Though I had the opportunity to use a grid style design to show their faces closeup, I fell in love with this powerful image of all three on stage together. I used a lovely, handwritten typeface for the song title to play off the idea of the "voice of God" being beautiful and elegant and then used Air1's main typeface for the artist names. Tying things to Air1 a bit more visually, I used the pink to purple gradient as a background.
Every now and then I was provided with lyric videos so I didn't have much to design with and had to get a bit more creative.
"Echo Holy" by Red Rocks Worship
This video changed to different views of these gray, stone wings so I chose one angle and just added an Air1 gradient overlay and used an approved typeface. Overall, it still carried the same feel from the video but also matched Air1's brand.
"Good God Almighty" by Crowder
This video contained only a photo of the song art so I placed it over an approved photo of David Crowder and then just added the Air1 colored wavy lines to the sides to connect it back to the station,
"Keep On Coming Through" by Jonathan Traylor
This video was a static image with a yellow border and text so I chose to use a photo of Jonathan also. I used the pixelated background and yellow border from the original static image, chose a similar font, and then dropped in an Air1 gradient overlay. The finished design successfully combines the Air1 brand with the song's video image.