Design Tools: Adobe Photoshop
At Air1 Radio, I specialized in creating engaging blog post images. For the six-part “Worship Unites Us” blog series, I developed a cohesive set of on-brand graphics.
My process began with receiving the final copy, including specifications and design guidance, from the writing team. Noticing repeated phrases in some lists, I opted for a “search bar” style design. For the main blog images, I selected photos of individuals within Air1’s target demographic (women 20-40 years old) and maintained an uplifting tone. I strategically incorporated the search bar into listicles and designed visually compelling quote images. Consistent use of Air1’s gradients and approved typefaces was maintained throughout the series.
Each main image was optimized for various platforms, including the Air1 website, blog, and social media channels, by adapting its size and format, thereby maximizing reach and engagement.
