Misfit spearheaded the brand revitalization of Collaborative Brain Trust (CBT). While our brand strategist and art director led the initial strategic direction and core logo development, my role focused on applying the new brand guidelines to essential collateral.

This included designing and producing branded business cards, letterheads, and envelopes. I also created tri-fold brochures for each of CBT’s three divisions. The provided imagery showcases materials for CBT University Consulting, but a key design element, a blue curved motif, unified all divisions. When placed together, these curves form a continuous wave, symbolizing interconnectedness, forward momentum, and synergy within CBT’s diverse offerings, conveying a subtle yet powerful message about their collaborative spirit.