While working at Misfit, my responsibilities included the design and development of a one-page website for Native American Coffee during its foundational period. I began my process by utilizing the existing brand assets, including their logo and coffee label designs. These elements served as the primary inspiration for the website’s content, which focused on showcasing their initial offering of three unique coffee blends.

The aesthetic and functional simplicity of the website was a deliberate choice, as it aligned perfectly with the limited amount of product information and company narrative available at that early stage. The design aimed to be clear, concise, and user-friendly, ensuring that visitors could easily grasp the brand’s identity and product line. This strategic simplicity not only communicated their current business scope effectively but also provided a clean, professional online presence that was scalable for future growth.

The aesthetic and functional simplicity of the website was a deliberate choice, as it aligned perfectly with the limited amount of product information and company narrative available at that early stage. The design aimed to be clear, concise, and user-friendly, ensuring that visitors could easily grasp the brand’s identity and product line. This strategic simplicity not only communicated their current business scope effectively but also provided a clean, professional online presence that was scalable for future growth.

Using my knowledge in front-end development, I programmed the website design using a combination of HTML and CSS. The coding ensured seamless adaptation across a wide array of devices, from large desktop monitors to tablets and smartphones. As a result, the website offers an optimal viewing experience regardless of screen size, guaranteeing accessibility and usability for all visitors and enhancing their interaction.

Native American Coffee has since grown and rebranded but you can see my design live here.